Cookie Policy
Last updated: April 2025
This Cookie Policy explains how and why Heritline uses cookies on its website. We have written it in plain language so that you can make an informed choice about your preferences.
What are cookies?
Cookies are small text files that a website places in your browser when you visit. They allow the site to remember certain information — such as whether you have seen the cookie notice — so that it does not need to ask you the same thing every time you return.
Cookies cannot run programmes or carry viruses. They are passive reference files, nothing more.
How we use cookies
Heritline uses cookies in the following ways:
| Cookie name / type | Purpose | Duration |
|---|---|---|
| hl_cookie_consent | Remembers whether you have acknowledged our cookie notice, so we do not show it again on your next visit. | 1 year |
| Google Analytics (_ga, _gid) | Collects anonymous information about how pages are visited — which pages are viewed, how long is spent on each, and roughly where visits come from. No personal identity is collected or stored by these cookies. | Up to 2 years |
| Microsoft Clarity / Bing (_clck, _clsk) | Helps us understand page performance and visitor behaviour at an aggregate level. Does not identify individual visitors. | Session / 1 year |
| Facebook Pixel (_fbp) | Allows us to understand whether visitors from social media channels go on to make an enquiry, so we can assess where awareness of Heritline comes from. Does not read your personal Facebook data. | Up to 3 months |
| Google Maps (embedded) | Set by the Google Maps iframe on our homepage when you view the map. Governed by Google's own privacy policy. | Varies |
What we do not do with cookies
- We do not use cookies to build personal profiles for advertising purposes.
- We do not sell cookie data to third parties.
- We do not use cookies to read information stored on your device beyond what is set by this website.
Your choices
When you first visit our homepage, a cookie notice appears at the bottom of the screen. You can dismiss it to indicate that you have noted this policy. You may also manage cookies through your browser settings at any time. Most browsers allow you to:
- See which cookies are stored and delete individual ones.
- Block cookies from specific websites.
- Block all third-party cookies.
- Clear all cookies when you close the browser.
Please be aware that disabling certain cookies — particularly analytics cookies — will not affect your ability to use this website, as none of the features described above are required for the site to function.
Browser-specific guidance on managing cookies can usually be found in your browser's Help section. Common browsers include Chrome, Safari, Firefox, and Edge.
Third-party services
Some cookies on this site are placed by third-party services we use (Google Analytics, Microsoft Clarity, Facebook Pixel, Google Maps). These services operate under their own privacy and cookie policies, which we encourage you to review if you have detailed questions about their data practices.
Changes to this policy
We may update this Cookie Policy when our website or the tools we use change. The date at the top of this page reflects when it was last reviewed.
Questions
If you have any questions about the way we use cookies, please contact us.